Marketing and prospects

A prospect is someone interested who has not signed up yet. Marketing is about getting them into your list and then converting them.

• Sign-up forms and prospect links — the two ways people get themselves into your system. These are the big ones, and they have a chapter of their own.
• Social media — connect your pages and post from here.
• Ad generator — drafts ad copy for you to review and edit. Read it before you publish it.

Prospects show up as Lead in your student list. The Prospects & Conversion report tells you which of these sources is actually producing members.