Marketing & prospects

Nobody enquires twice

A prospect list that records where someone came from, what you have already said to them, and who is still waiting to hear back — so a lead does not go cold because the person who took the call was on the mat.

Most lost leads are not lost, they are forgotten

The enquiry arrives on a Saturday, somebody writes it on a sticky note, and the trial class that would have converted never gets booked. That is the ordinary way a school loses a student, and it is a record-keeping failure rather than a sales failure.

Prospects live on the same system as your students, so a trial that converts becomes a student without anyone re-typing a name.

From enquiry to enrolled

The prospect pipeline

Where they came from

Source recorded on the lead, so you can tell which of your efforts actually produced students.

What was said

The conversation history, in the same thread the family will keep using once they enrol.

Who needs chasing

Follow-ups that surface as work rather than depending on memory.

Trials

An intro offer converts into a membership without re-entering the student.

The forms live on your own website

Embeddable sign-up and enquiry forms drop into WordPress, Squarespace or Google Sites, and create the prospect the moment someone submits. There is also a shareable prospect link for social posts, emails and QR codes on a flyer.

Turn on Signup Alerts and the studio gets an email the moment a form comes in — who it was, how to reach them, and for a sign-up, what they bought and whether it was paid. You pick which forms and who hears about it; text alerts join in once texting is on for your school.

That matters because the alternative — a vendor-hosted landing page on a vendor domain — sends your traffic and your search authority somewhere you do not own.

Want the detail?

This page is the summary. The guide is the manual — written for people running a school, not for people shopping for software. Read marketing and prospects in the guide, or start at the contents page.

Common questions

Is this a full CRM?

It tracks prospects from first enquiry to enrolled student with sources, history and follow-ups. It is not as sales-focused as a product built primarily around conversion, and we would rather say so than oversell it.

Can I put a sign-up form on my existing website?

Yes — that is the intended setup. The forms are embeddable into WordPress, Squarespace or Google Sites, and there is a shareable link for social posts and QR codes.

Will I know when someone fills it out?

Yes. It lands on your dashboard as a lead with a follow-up task, and if you turn on Signup Alerts in Settings you also get an email straight away, so nobody has to keep checking the app.

What happens when a trial converts?

The prospect becomes a student on the same record. Nothing is re-typed and the history of the conversation carries over.

Stop losing the Saturday enquiries

Put a form on the site you already have.

Start Free Trial Contact Us All of Axion Dojo